Google won’t die with a bang. As a mater of fact, it won’t die at all, but it will fade, eventually into irrelevancy. That can happen quicker then you think.
Google had its purpose…OK…it has its purpose. It took a huge jumble of information and made it available. It did it cleaner, faster and better than those first “portals” and search engines of the early Internet era. But the web has evolved and our uses for it have too.
At first the Internet was just a storage area for information. It was like that drawer you have, in your kitchen, that has the telephone book and the menus of local restaurants and your address book and all the other bits information you pick up or write down on scraps of paper. We all hate sifting through that drawer and the web version of that drawer was enormous. Google sifted it for us and sorted it on the table so we could find the slip of paper we we’re looking for. It did it faster and without the clutter that other “portals” of the time had. But the web isn’t that drawer anymore.
The Internet grew from that drawer into a room full of info and now a town full of commerce and information and social functions and more. The web now holds retail stores and restaurants and libraries and meetings and parties and…well you name it. Google still sorts it fast and clean but it sorts it like that drawer. It sorts all those things the same way.
Google sorts by what it considers relevant. All of those who strive to be at the top of those sorts know what I mean. Google sorts the entire web by what it considers relevant content and votes. Votes being links into a site by sources that are graded for their relevancy and content being text or words in the pages of the site. Here lies the problem that will be Googles undoing. Maybe this quiz will help.
Which has more/better content? A) A Library B) A Supermarket C) A Cruise Ship D) A Hospital. It all depends, of course, on whether you’re bored, hungry or injured. Not to Google. It sorts this new landscape of the web…this town…as if it is that information stuffed into that drawer.
The more sites, representing different sectors of society, populate the web the more there will be the need for search engines that sort those site using data applicable to their sectors. Think about it this way, Google is looking for content, text on index pages. So shopping sites need to have a considerable amount of text high on the page to rank well in a search.
This means that when you are looking for a big screen TV, Google wants you to get a page of text. I will agree that they want it to be text about big screen TVs but personally I want to see TVs…lots of them…really big TVs…like movie screens…sorry…what was I talking about…oh yea. I would guess by the way retail store merchandise that they feel most people agree with me. I have never seen the front of a big screen TV section of a Best Buy sporting lots of text or flyers. The same holds true for sites from all sorts of other sectors of society. If you do find all products on the index page of a web site from a Google search, the web site was probably designed to trick its way around Google.
Google will be picked apart on all its flanks. Industry specific engines with creative industry specific algorithms will slowly take over the search industry. Think about it. Does it make any sense that we go to the same place to find information on printer drivers that we do to find where to buy rice noodles.
As it stands everyone is looking for some conglomeration of big companies to knock off Google. The model for search that is assumed today has already become outdated. A one size fits all approach fits the new web like…well…like one size fits all stuff usually fits. It is just fine if you don’t have ANYTHING else. When some innovative people among us stop chasing Google to catch their breath they will realize they are chasing an anachronism. The demise of Google will come as they start to develop creative niche search engines. And frankly I can’t wait…
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